So I was listening to the radio in the car this morning and I had one of those “YES YES YES moments” and cracked up laughing when I heard them discussing TV advertising in the USA.
After three trips to America I can honestly say the ads still amuse me ….
We just can’t compete … but the funny thing is that they are (most often) not meant to be funny. I have never before heard drugs, creams, medications of all kinds advertised like ‘must have’ consumer items… whipping up a market and creating a need like they are the latest fashion accessory.
You can just picture the ’50 Something’ folks glued to their TV set thinking ….
“wow I think I better get me some of that latest heart failure, blood pressure, high cholesterol, (insert whatever is your favourite medical condition ) drug, right now, it sounds great. Oh and look at that super packaging !”
…and the ad goes on to list ever possible disclaimer related to the drug itself in a cheery and matter of fact tone…. in other words it may help your problem … but it could kill you in the process.
If you are wondering what I’m banging on about … take a look at this ad for Spiriva (an asthma type medication) but make sure you see it through and listen to ALL the possible side effects …. would YOU take this drug?
Thank god pharmaceutical companies have not stooped to commercial mass marketing here … yet!… BUT I’ve gotta say it’s wildly entertaining…
That is so weird & so funny. The warnings go for almost as long as the adds! x B
EXACTLY !!! Hilarious isn’t it ? 😉