Tag Archives: marketing

lighting up …..

6 Nov

There is no denying that Christmas is not too far away…but when is it too soon to ring the bells on the festive season???

Today when I was driving through Penrith in Sydney’s outer Western burbs, I was struck by the flashing coloured billboard advertising the lighting of the city and arrival of Santa…TOMORROW .. .the 7th November!!!! 

aust christmasIt’s bad enough that we Aussies struggle to compete with the idyllic picture of a white Christmas… complete with egg nog, sleigh bells and the scent of homebaked gingerbread …. but SERIOUSLY ???

We have our own unique way of celebrating in the sun and the surf … BUT the first week of November, out in the burbs is a bit of a stretch to ‘get us in the mood’.

I suppose I understand the commercial battle for the dollar, and I get that stores push to grab it earlier and earlier each year …. but lighting the town and generating that anticipation and magic of Christmas, can surely wait until December.. Can’t it???christmas

I mean, let’s face it, if Trafalgar Square in London and the Rockefeller Centre  in New York…two of the world’s more  iconic Christmas spectaculars…, can wait until December, then ….let me ask  “what’s the rush Penrith” ????




marketing? or pain in the bum ? …

18 Aug

marketingThis past week I seem to have attracted a series of  mis-hits from the world of advertising… lets call it marketing gone wrong.

It seems to me that everywhere we look or listen we are being encouraged to buy or try something that we either don’t want, don’t need ….or don’t know exists. But I guess that’s not new.

What is new (ish) though, is the bombardment of marketing emails and sms messages… I feel like it’s almost time to change my email address just to get off the marketing merry-go-round…. but then I think why should I ? (that’s kind of like moving house because the letterbox is full of junk-mail).


But … on a slightly different note, this week I have had some very odd telephone calls.

Odd because:

  • I don’t use the telephone except in rare instances that I am the one to initiate…                                                            
  • two of these calls came to my workplace (which happens to be a government department).

Let me explain ….

Two days in a row last week, I had long winded (recorded) messages left on my mobile phone voicemail… (who on earth records their message to record ???) Both messages were from my industry Union, telling me that I am “the backbone” of my workforce and that I should get behind the latest Union initiatives…

How ridiculous, I mean this man doesn’t know me… and how can he be sure that I am a good worker ? and how dare he presume that I want to waste my money replaying his long winded message ? …. not to mention that they are spending Union funds on this crazy telephone campaign (last time I checked there were over 35,000 members… so that’s a lot of mobile phone calls).. mmm I wonder if we are ALL the backbone of  the industry ???

The other odd calls came to the office – again I don’t ‘do the phone’ … but on seeing the confusion of the  colleague  that did answer, I was compelled to ‘step in’ and rescue him (then wondered why I did ).

Now I’m not able to share exactly what I do … (it’s top secret lol) … but lets just say I work in an ‘under the radar’ program.. a fabulous, but discreet service that works on a ‘need-to-know’ basis.

So… you can imagine my surprise when the insistent voice on the end of the line, was giving me the hard sell on advertising ……. via SHOP_A_DOCKETS !!!  Having waited till the man eventually drew breath, I tried to explain that we are a service that does not advertise… but he went on …..and on …and on…..with all the reasons that we should , until finally I gave up and hung up on him.

The following day a similarly strange call came… but this time from the Police Department …They were FUNDRAISING!!!!!! What the ??? As I said…. we are a government department too….. so how on earth does that work???

Finally … I was driving to work this morning and I spotted a bus whose entire side was dedicated to advertising an MRI Scanning Clinic …. It left me wondering just how many people would see that bus and suddenly have the urge to visit that clinic for an MRI ????

Now I did a quick search to see what the meaning of marketing actually is. It’s true to say that there are as many definitions as there are poor examples of it …. but from 72 Marketing Definitions I took a select few (below) as ‘food for thought’ …. and have to say that it serves to confirm my first impressions – I have been the victim of multiple and epic marketing bloopers !


  • Intuitive by design, marketing matches the right message/cause to the right person
  • Marketing is meeting the needs and wants of a consumer.
  • Marketing is creating irresistible experiences that connect with people personally and create the desire to share with others
  • Marketing has little to do with the service provider and everything to do with the customer

mmmmm …curious …. very very curious….



want to buy a ….

11 May

Some time ago I made mention of some of the more unusual radio and TV commercials that I was hearing .. adverts for all sorts of crazy things, from burial plots to the funeral plans that help you on your way to them.

BUT  a couple of days ago my (nowhere near 50something) daughter  pointed out that she had been streaming a USA station where she was hearing a non stop run of ads for adoption of real live children. I couldn’t believe it …adoption

I struggle to imagine going about my business and hearing an ad that’s meant to make me think about adopting a child  … and having a spontaneous thought, yeah I think I will do that, right after a get my hair done and pick up the groceries.

I couldn’t decide whether to laugh or cry… but I guess its a reasonable thing to wonder about on Mother’s Day.


would you like drugs with that ?

18 Mar

So I was listening to the radio in the car this morning and I had one of those  “YES YES YES moments”  and cracked up laughing when I heard them discussing TV advertising in the USA.

After three trips to America I can honestly say the ads still amuse me ….

We just can’t compete … but the funny thing is that they are (most often) not meant to be funny.  I have never  before heard drugs, creams, medications of all kinds advertised like ‘must have’ consumer items… whipping up a market and creating a need like they are the latest fashion accessory.

You can just picture the ’50 Something’  folks glued to their TV set  thinking ….

“wow I think I better get me some of that latest  heart failure, blood pressure, high cholesterol, (insert  whatever is your favourite medical condition )  drug, right now, it sounds great. Oh and look at that super packaging !”

…and the ad goes on to list ever possible disclaimer related to the drug itself in a cheery and matter of fact tone…. in other words it may help your problem … but it could kill you in the process.

If you are wondering what I’m banging on about … take a look at this ad for Spiriva (an asthma type medication) but make sure you see it through and listen to  ALL the possible side effects …. would YOU take this drug?

Spiriva Commercial

 Thank god pharmaceutical companies  have not stooped to commercial mass marketing here … yet!… BUT I’ve gotta say it’s  wildly entertaining…